New format store environment and product proposition, followed by graded roll-out.
A new pilot store was designed and delivered, which was followed up with a roll-out programme in three formats of investment category, to suit an estate of over 100 stores throughout the UK.
A full suite of completely re-invented product displays brought the offer up to date and gave a fresh impetus to this well established brand.
Strong first impressions are backed up with aspirational product presentation in an open-plan gallery style format.
The use of theatrical lighting rigs helps to bring an exhibition quality to the environment.
The store experience engages customers on their own design journey, and promotes a studio feel at the heart of the store.
A professional standard working kitchen enables marketing opportunities and cookery demonstrations.
It also gives customers a drinks facility that interacts with the kitchen product on offer.
Care and attention to the details makes all the difference, stylish propping of the displays and best quality branded accessories help to present a unified environment and brand.